About us


Gold is a unique asset: highly liquid, yet scarce; it’s a luxury good as much as an investment. Gold is no one’s liability and carries no counterparty risk. As such, it can play a fundamental role in an investment portfolio.

Alpha Reno allows investors to buy physical gold online and have it stored on their behalf. The landscape of such products has grown significantly over the last decade and new players are continuing to emerge, with the largest providers now holding billions of US dollars worth of gold on behalf of investors.

As with any product group, it is important that investors fully understand what they are investing in and can identify the right solution before taking any decisions. Equally, it is important that product providers follow sound practices to ensure a positive client experience. The World Gold Council has therefore developed two sets of guidelines, known as the IIG Investor Guidance and the IIG Product Provider Guidance, to achieve this and available upon request for intending investors.

The IIG Investor Guidance aims to help investors understand how to invest in gold online, differentiate between providers and assess which products best meet their needs, while the IIG Product Provider Guidance defines sound practices for providers of Internet Investment Gold products through laying out a blueprint of recommended best practice.

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